THE RICH’S SCHOOL ADVANTAGE
Unlike our competitors, Rich’s didn’t have to develop a new product line in 2015 to meet the “Smart Snacks in Schools” program requirements. In fact, Rich’s pioneered these products in the early 80’s, (decades before the “Alliance for a Healthier Generation” or “Smart Snacks in Schools” guidelines were even conceived). At the time, we partnered with child nutritionists at several school districts to develop a line of ala carte ice cream products that met the unique nutritional needs of school kids and we're the only program making every treat in a nut free and peanut free facility!. We also incorporated lots of input from local school children when coming up with the products. The result was a healthier alternative to traditional a la carte freezer programs, with products that were significantly lower in fat, sugar and calories. Because of the collaboration with kids and nutritionists, we ended up with a healthier program that kids ACTUALLY PREFERRED to the old products, which ACTUALLY INCREASED the schools’ revenues after the changes. We’ve been building and improving on that program for over 30 years.
While most of our competitors see nutritionally improved products as a new, exciting way to grow their business, here at Rich’s better school nutrition IS and ALWAYS HAS BEEN our business. We’ve got more experience at it than all our competitors combined, so we’re not experimenting with a new set of products that we think we can sell. Our decades of experience guarantees that you get THE ala carte program that is time tested and proven to improve kids nutrition while increasing your cafeteria profits.
We’re a family business, not a giant corporation. And honestly, we don’t ever want to be a giant corporation. Our entire business supports local school systems and local ice cream men, and our customers are our own kids, and our friends’ and neighbors’ kids. Unlike the big companies we compete with, we still make our products the “old fashioned way” just like we did in 1946. We don’t cut corners and we will never compromise the quality or safety of our products for corporate profits. That’s just not who we are. Our goal, instead, is to promote healthier frozen treats, using the nutritional benefits of milk and dairy. We believe doing this can change in the world just a little bit; one kid at a time, one school at a time.
Because we’ve had a nutritionally based a la carte program longer than anyone in the country, we’re not learning as we go. Partnering with you and your local schools to make sure the program is working is an integral part of our program. Our team members know which products kids like most, and how to best merchandise your freezer. They work hand in hand with your local distributor, and are available to answer any questions you may have and to help develop a program that works best for you. They can even visit your schools to ensure the program is working as planned. No one else in the industry provides this kind of local support.
Our Products meet the Smart Snacks Combination Foods Requirement Our competitors claim that all their school products meet the USDA Smart Snacks in school requirements, but they actually don’t. The requirements say that a food which contains more than one food group (i.e. dairy, grain, etc.) must meet the requirements for all food groups in the product. For example, the regulations say that a blueberry muffin needs to meet both the grain requirement and the fruit requirement, as it is contains both food groups, and is a “combination food”. That means that if your ice cream program has ice cream sandwiches, cones, eclairs, shortcakes, etc. that don’t meet the dairy AND whole grain requirements (i.e. 51% whole grain), then they don’t meet the USDA Smart Snacks requirements at all. Rich’s is the first and only school program to develop novelties that meet the combination foods requirement for the schools. We're also the first and only ice cream company in the country to make all its "Smart Snack" frozen treats in a completely nut free and peanut free facility. Nobody makes a more safe and healthy frozen snack for kids than Rich's!