In 1910 Paul Rich Sr. expanded his Buffalo, NY dairy to first make Rich's Ice Cream.
Paul’s son, Willard Rich, after serving as a pilot in WWII, moves from Buffalo, NY to West Palm Beach, Florida and begins making Rich's Ice Cream in his new company - Rich Ice Cream Co. In 1951 he moves the company to it's current location at 2915 Dixie Highway, now making the Rich's plant the longest running ice cream plant in the history of Florida.
Because our founder was a pilot, he traveled to the Caribbean Islands frequently, growing Rich's brand and reputation far beyond the South Florida Mainland.
Willard Rich invents the equipment and the manufacturing steps to mass produce eclairs in his West Palm Beach plant. In 1953, he fills them with ice cream and sells them throughout South Florida. After discovering that the ice cream inside would make them soggy within a week, he discusses the problem with his brother Robert Rich (founder of Rich Products Corporation), and the two come up with a plan to utilize Rich Product's newly developed non dairy filling to solve the problem, and distribute them nationally. In 1954 Rich's Eclairs to become the first baked dessert to be distributed nationally while frozen.
Prior to becoming president, John F Kennedy spent many a Saturday in Greene's Pharmacy in Palm Beach enjoying a hot fudge sundae made with Rich's ice cream. He often commented that our ice cream was one of his favorite treats.
Remember this scene. You're playing hide and seek in the park, and you hear it. The song begins to play, and you know "IT"S THE ICE CREAM MAN!!!" To this day, Rich's is still sold on ice cream trucks throughout the country.
The eclair was our first "first", but it wouldn't be our last. The cake roll was made from scratch at the Rich's plant, and became a smash hit in the 60's. You could have your cake and eat ice cream too!
Rich's Ice Cream was a such favorite of President Richard Nixon that he sent secret service agents to get it for him on his trips to South Florida.
Over 30 years before it's time, Rich's began developing low fat frozen dairy treats for schools with the look and feel of our regular ice cream products, but lower in fat, sugar and calories. We’re still leading the way, offering the nation’s largest program providing nutritious, frozen dairy treats that meet USDA's "Smart Snacks in Schools" requirements. Furthermore, Rich’s is the first and only company to in the country to introduce whole grain cones, wafers and crunch that meet USDA's school "combination food" requirements.
In 1998 we began what would be the biggest packaging change in our company's history. Same great product. Bold new packaging.
After decades serving up delicious treats for Floridians and Caribbean Islanders, we started thinking that the world would be a feel a little more like a tropical vacation if we could just bring our ice cream treats to everyone. If you haven't seen us lately, we're coming to a school or ice cream man near you!
Ever heard the saying "That guy could sell ice cream to eskimos?" Well we have a couple of those guys here! Welcome the North Star Borough School District in Fairbanks Alaska to the Rich's Nation!!!
Aloha, Hawaii! We didn’t mean to leave you out. Mahalo for joining the Rich’s nation!
Rich's is proud to announce that we now have added Guam to our shipping destinations.